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“A/B Test Design Checklist Before You Hit Run”
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Review my A/B test design before I run it. Catch the mistakes that show up post-launch.
HYPOTHESIS in 1 sentence: {if_X_then_Y_because_Z}
CONTROL (current experience): {what_users_see_today}
VARIANT (proposed change): {what_you're_testing}
PRIMARY METRIC: {one metric — exact nam
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A/B Test Design Checklist Before You Hit Run
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