Write a cold LinkedIn DM to someone senior I want to talk to. They have no reason to reply. I want one that beats the odds.
WHO I'M MESSAGING: {their_role + company + something_specific_about_them}
WHAT I WANT (the real ask): {15min_chat / their_input / hiring / introduce_me_to_X / nothing_specific}
WHY THIS PERSON (not someone else): {what_makes_them_specifically_the_right_target}
WHAT I'M OFFERING — even a small thing: {a question I think they'd find interesting / a relevant resource / nothing yet}
MY POSITIONING / WHO I AM (1 line of credibility): {context}
CONNECTION POINTS — anything genuine: {alma_mater / mutual / past_company / they_replied_to_a_post / NOTHING}
THEIR DM VOLUME (you can guess): {high / unknown}
RULES:
- 4 sentences MAX. No paragraphs.
- Subject-line equivalent in sentence 1 (specific, not 'quick question').
- Sentence 2: WHY THEM specifically (not flattery — substance).
- Sentence 3: the ask, sized small. (15 min beats 'a quick chat'. 'Quick' is the most-used and least-believed word in cold outreach.)
- Sentence 4: an out-clause — 'no worries if not a fit'. Lowers their psychological cost of skipping.
- No emojis unless your relationship style demands it.
- Don't open with 'I hope this finds you well'.
- Don't pretend you have something in common if you don't.
- Don't lead with the ask.
Give me 3 variants — one short and warm, one short and direct, one short and curious.0 copies·0 saves·2 views
233 words·1,419 chars
Sample output
Target: Head of Growth at a Series B fintech. They wrote a great blog post on PLG conversion math 6 weeks ago. I'm a senior growth PM at another startup, want their take on a thorny attribution problem I'm working on. No mutual.
Variant 1 — Warm & specific:
Hi Priya — your PLG conversion post from August is the most honest thing I've read on attribution this year. Specifically the part on the 'where did revenue actually come from' debate at your team.
I'm a senior growth PM at [Company] working through the same problem with a twist (B2B but small-team-led sales mixed with PLG). Could I ask you 2 short questions over DM, or, if it's easier, on a 15-min call sometime in the next couple of weeks?
Totally fine if not — appreciated the post either way.
Variant 2 — Short & direct:
Hi Priya — I'm a senior growth PM at [Company]. Your PLG conversion math post was the one I sent to 3 colleagues last month.
Working through a similar attribution problem here and I'd love your read on it. Could I send a 1-paragraph version over DM and see if it's worth 15 min of your time?
No worries if the volume is too high to engage.
Variant 3 — Curious:
Hi Priya — quick one: in your PLG conversion post, you mentioned that 23% of 'self-serve' actually had a sales touch hidden in the funnel. Curious whether you've kept tracking that number — has it changed as the team scaled?
Parameters
Text generation parameters
FAQ
Send Monday morning or Tuesday morning, 8-10am their time zone. Senior leaders triage LinkedIn DMs on Monday. Send Friday afternoon and you disappear into Monday morning's flood. The prompt targets Claude Sonnet and lives in the Personal & Career category on mycopyprompt.
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I'm a senior growth PM at [Company] running into the same thing. Would love a 15-min comparison call if you're up for it; would happily share what we've learned on the B2B-PLG hybrid side.
No pressure if not the right fit.
Why these work: