Write a brand positioning statement using the classic frame.
MY BRAND: {brand_name}
WHAT WE SELL: {product_or_service}
WHO IT'S FOR: {ICP}
CATEGORY ALTERNATIVE: {what_they_use_today}
KEY BENEFIT: {primary_outcome}
REASON-TO-BELIEVE: {proof_or_mechanism}
Produce 5 variants of the statement:
"For [audience] who [need], [brand] is the [category] that [benefit] because [proof]."
Each variant should change ONE variable to test a different angle (different audience cut, different need framing, different proof). End with one recommendation and why.0 copies·0 saves·2 views
71 words·550 chars
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FAQ
A validation & strategy text prompt designed for ChatGPT (GPT-4). 71 words long, free to copy and use.
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